John Edson of www.fastcompany.com writes about how business and design can combine to make a difference in the battle to encourage people to drink tap water and use reusable bottles with some innovative designs for reusable bottles, including the cool DrinkTapWater stopper which is shaped like a tap faucet!

As he points out "plastic bottles [are] made from oil, processed with energy created from oil, and shipped thousands of miles using ships and trucks that burn oil. It's especially poignant to think about this relationship between oil and water in this post-Gulf-Coast-oil-disaster moment."